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跑步装备需求驱动增长 NATHAN宣布进入中国市场
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  • 网站编辑:玄天
  • 发布时间:2015.01.12
        2015年国际户外品牌NATHAN与深圳市喜马拉雅贸易有限公司达成全新代理商合作关系,标志着该品牌持续的全球性扩张

  NATHAN,不断创造专为跑步运动设计的饮水装备、可视性装备以及其他功能性产品的跑步装备领导品牌,骄傲地宣布与领先的户外产品专业代理商,深圳市喜马拉雅贸易有限公司合作,进入中国市场。
 
 
  在中国,马拉松赛事 由2011年的每年22场迅速递增到2014年的每年46场。进入中国市场的举措,将致力于为快速扩张的中国跑步群体,带来Nathan品牌销量最佳的功能性装备。
 
 
  "十多年来,喜马拉雅贸易有限公司在中国市场担负着重要的角色。当我们开拓中国市场时,喜马拉雅是我们能想到的最好合作伙伴," NATHAN首席执行官,Bridgit Lombard就此发言。"他们与我们分享共同的运动激情;和我们一样意识到跑步市场中潜在的巨大机会,不仅是在中国,而是在全世界。我们相信,这将是具有深远意义的合作关系,将帮助我们持续过去数年所实现的广阔增长。"
 
 
  这一合作将加速NATHAN的全球化布局,有效巩固NATHAN在全球45个国家形成的行业领导地位。将于2015年1月28-31日举办的北京ISPO展会, 将是NATHAN在中国的首次正式亮相。
 

   "我们为成为NATHAN的合作伙伴,共同开拓中国市场而感到骄傲,"深圳市喜马拉雅贸易有限公司的创始人和总经理,林雄坚先生说。"经过数年的发展,我们的越野跑和公路跑群体数量激增,创造了巨大的对功能性跑步装备的潜在需求。我们非常高兴能与NATHAN合作,为跑者和运动选手提供最好的产品和最佳的服务。"
 

  关于NATHAN
  作为不断创造开拓性跑步装备的行业领导者,NATHAN性能优良的产品,帮你实现最佳运动表现。基于对运动选手真实需求的深刻理解,NATHAN创新团队于细节中倾注汗水。是这些细节,助你推进潜能极限。
 
  NATHAN奉上的装备,专为路跑斗士、超跑选手、铁人三项选手、以及每一位专注投入的跑者而制作;其中包括行业领先、销量最佳的背心式水袋背包,水壶腰带,手持式水具,跑步背包,动态可视和荧光可视背心,以及其他装备等等,都为让你跑得更远更强而设计。
 
  经过全球数以万计运动选手的实地使用和严苛检测,NATHAN跑步装备产品已在45个国家的专业跑步器材店、户外产品零售店,以及体育产品专卖店广泛发售,并持续增长中。NATHAN,让我们一起跑更远、跑更强。
 
 
  关于喜马拉雅贸易有限公司
 
  一直关注并支持国内外户外运动发展的深圳市喜马拉雅贸易有限公司成立于2002年,由户外运动爱好者所创立,致力于引进高质量的户外运动用品,为您亲近大自然和便捷安全地进行户外活动提供更全面的保障。喜马拉雅贸易有限公司总部位于中国深圳市,并在北京市设立办事处。
 
   
 
 
  RUNNING ESSENTIALS DEMAND DRIVING GROWTH AS NATHAN ANNOUNCES ENTRY INTO CHINA
 
  New distributor partnership with Himalaya Trading Company demonstrates continued global expansion
 
   NATHAN Sports, the Running Essentials? leaderin creating purposefully-designed hydration, visibility and performance gear, is proud to announce its market entry in China with leading outdoor specialty distributor Himalaya Trading Company. 
 
  The move will seek to bring the brand's top-selling performance essentials to the rapidly expandingChinese running community that has seen the number of marathons held annually increase from 22 in 2011 to 46 in 2014. 
 
  "The Himalaya Trading Company has been a major player in China for over a decade and we could think of no one better to partner with as we expand into the area," explained Bridgit Lombard, CEO of NATHAN Sports. "They share our passion for the sport and recognize, as we do, the immense opportunity available within the running channel, not just in China but around the world. We are confident that this will be a rewarding partnership that will help us to continue the immense growth that we've experienced the last few years." 
 
  This move grows NATHAN's global footprint and helps solidify its presence as a global leader with distribution currently in forty-five countries and comes in front of the ISPO Beijing trade show that will be held on January 28-31, 2015.
 
  "We are proud to partner with NATHAN in their expansion into the Chinese market," said Jack Lin, Founder and General Manager of Himalaya Trading Company. "After years of development, our trail and road running communities are booming, creating huge potential in performance running equipment within our market. We are very glad to work with NATHAN to provide the best products and service to runners and athletes." 
 
  ABOUT NATHAN
  Driven by a keen understanding of athlete needs, NATHAN's team of innovators sweat the details, because it's the details that help athletes push their potential. As a market leader in groundbreaking Running Essentials? products, NATHAN purposefully designs performance-driven gear that helps dedicated athletes run stronger and longer in 45 countries and counting.
 
  NATHAN's essential hydration, visibility and performance offerings targeted to road warriors, ultrarunners, triathletes, couch to 5Kers and every dedicated athlete in between, include industry-leading and best-selling hydration vests, belts, handhelds, bottles, running paks, active visibility and reflective vests and other outdoor gear essentials, all designed for a life in motion.
 
  ABOUT HIMALYA TRADING COMPANY
  Founded in 2002 by outdoor enthusiasts, Himalaya Trading is dedicated to the distribution of authentic outdoor sports products throughout China. The company is based in Shenzhen City, and has an office in Beijing City.
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